40A Orchard Road, MacDonald House, #03-01, Singapore 238838

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About the Founder

With over 20 years of industry experience in the corporate world as well as an entrepreneur, Siew Ling is able to tap on her wealth of real-world experience, and integrate industry practices with training methodologies in order to share, connect, and engage with people.

Siew Ling specialises in providing Interview Skills Coaching to youths and adults. Her experience with 1-on-1 coaching and her ability to bring out the best in every individual has benefitted those who are looking to excel in their scholarship, entrance and job interviews. 

 Siew Ling is a Certified Advanced Behavioural and Career Consultant and is particularly interested in the use of the DISC profiling tool in helping others discover themselves and their potential. She is also a Certified Practitioner of Neuro Linguistic Programming (NLP), a Certified Practitioner of NLP Coaching and a Certified Practitioner of Time Line Therapy. In addition, Siew Ling is also certified in other psychometric tools including the MBTI Step I and Step II. She leverages on the use of her skills in NLP and personality tools to enhance her 1-on-1 Interview Skills Coaching program, and brings forth a new depth of tailoring interview skills to every individual's natural personality. 

Siew Ling also provides training in other soft skill programs and workshops, especially in areas of personality assessments, interview skills, communication and entrepreneurship.  She has experience training and delivering programs to a wide range of clients, from individuals to corporates and government organisations.


Siew Ling started her career as an Investment Banker with JPMorgan, executing merger and acquisition deals in Singapore and in the South East Asian region. She then went on to serve with the Civil Aviation Authority of Singapore in the Commercial Management department.  Siew Ling then joined Temasek Holdings as an Associate Director on their Investments team, focusing on the aviation industry, before joining the Human Resource department, specialising in Training and Development. 

She then went on to start up two companies of her own, and has honed entrepreneurial, leadership and people skills in developing and managing these companies over the last decade. With hands on experience in the entrepreneurial journey, in particular in the retail sector, Siew Ling’s experiences bring an important and unique dimension to her training abilities.

Siew Ling is an ASEAN scholar and graduated with a Bachelor of Commerce (Economics and Finance), First Class Honours from The University of Melbourne, Australia